Elk Grove-based C.A. Fortune acquires Colorado's Wild Rose Marketing

C.A. Fortune based in Elk Grove Village announced the acquisition of Wild Rose Marketing, based in Boulder, Colorado.

Founded in 1983, C.A. Fortune is a full-service consumer products sales and marketing agency, specializing in the natural, specialty/conventional and bakery/deli trade channels. The company, with more than 250 employees nationwide, has regional offices in New York City metro, Dallas, San Francisco and Denver.

"With the aggressive approach we are taking across the country, we are pleased to announce the second phase of westward expansion for C.A. Fortune," said Tyler Lowell, managing partner of C.A. Fortune. "Bringing Wild Rose Marketing into the C.A. Fortune family adds complete coverage of Colorado, Utah, New Mexico and Wyoming - and gets us closer to our goal of building the best-in-class national privately-held natural, specialty, and bakery/deli agency in the country."

Rose Pierro launched Wild Rose Marketing in 1996. The company has deep relationships throughout its four-state footprint with Whole Foods Rocky Mountain Region, Safeway/Albertson's, Natural Grocers by Vitamin Cottage, King Soopers, Harmon's Grocers and multiple independents.

Though Wild Rose Marketing initially started by representing tea and chocolate lines, during the last 20 years, the company has added tremendous diversification to its client and customer portfolio. Pierro has been able to build the brand by matching her ability to discover high-quality products across the country with delivering the best possible service.

"When I met Tyler Lowell and his business partners, I found that I shared their vision in building C.A. Fortune into a unique privately owned national agency dedicated to the natural, specialty and bakery/deli trade channels," Pierro said.

Pierro will stay involved in a leadership position within the organization. C.A. Fortune plans to move the new offices to downtown Denver.