Zebra showcases new retail technology

Zebra Technologies Corp., said it is showcasing new technology designed to help retailers outperform their competition and elevate customer satisfaction.

The Lincolnshire company, a giant in rugged mobile computers, bar code scanners and bar code printers, is showcasing these new solutions publicly for the first time at the National Retail Federation Annual Convention & Expo on Jan. 14-16 at the Jacob K. Javits Convention Center in New York City.

Among the new solutions that will be on display at NRF are the MC3300 handheld computer series and the VC80x vehicle-mount mobile computer providing organizations with a complete portfolio of Android-based mobile computers to meet their business needs from the front of the retail store to the distribution center or warehouse. The Android-based MC3300 and VC80x mobile computers are fortified with Mobility DNA to help simplify the deployment and application development required to transition from legacy Windows-based mobile investments. Zebra also announced the ZD420d/ZD620d direct thermal printers enhanced by Print DNA featuring the latest Link-OS 5.0 enterprise printer operating system for a superior printing experience.

Target Corp. will be demonstrating at Zebra's NRF booth how the retailer has leveraged a single device to elevate the in-store shopping experience for its guests. By using Android-based TC51 mobile computers for multiple applications that compute at the edge, both in stores and distribution centers, Target is elevating their team member experience with a high-level of connectivity that improves productivity and guest satisfaction, Zebra said.

"Retailers require real-time visibility across all purchasing channels to ensure they have what the shopper wants, when, and where they want it, or shoppers will buy somewhere else and may never come back. At NRF, Zebra will showcase solutions that deliver visibility and actionable insights into retailers' customers and inventory from the point of sale to the distribution center - enabling retailers to make smarter decisions that help them grow their business, acquire new customers, and gain a competitive advantage," said Jeff Schmitz, of the chief marketing office at Zebra Technologies.