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White Sox sign naming rights deal for Guaranteed Rate Field

Just like New Comiskey, now The Cell is history.

The Chicago White Sox have struck a new deal with a Chicago-based company for naming rights to their 25-year-old ballpark.

Guaranteed Rate, a national mortgage lender with headquarters in Chicago, has signed a 13-year agreement that renames the ballpark Guaranteed Rate Field beginning Nov. 1.

The White Sox played at New Comiskey Park from 1991-2002 before a deal changed the ballpark's name to U.S. Cellular Field from 2003-2016.

Terms of the deal were not disclosed, but the Illinois Sports Facilities Authority, the owner and operator of the ballpark, approved the deal Wednesday afternoon.

"We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans," said Jerry Reinsdorf, chairman of the White Sox.

"We are incredibly excited and honored to be part of the White Sox family," said Victor Ciardelli, president & CEO of Guaranteed Rate. "It really is a dream come true to have the Guaranteed Rate name on a hometown Chicago ballpark. We love this city and its baseball fans, and couldn't be happier to partner with an iconic team and a legendary owner in Jerry Reinsdorf."

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