Business

Marketing firm behind Elk Grove's Bahamas Bowl to expand global presence

Posted June 06, 2019 1:00 am

Daily Herald report

The Chicago-based sports marketing agency that helped broker the deal for Elk Grove Village's sponsorship of a college football bowl game has received a high-seven figure investment that will allow it to grow its business locally and globally, officials said.

4FRONT, which also has counted the Village of Rosemont, Chicago Bears, Chicago Cubs, Chicago White Sox, UIC Athletics and Vienna Beef among its clients, received a minority investment from KKR-backed Global Sports Commerce, a Singapore-based sports technology and management company.

4FRONT, which has offices in Chicago, Dallas and Denver, has led revenue-growth strategies for teams and leagues for more than a decade. It represents Elk Grove in the municipality's sponsorship of the Makers Wanted Bahamas Bowl, for which the village paid $300,000 last year and renewed this year.

GSC, which has offices in 16 cities in 10 countries, has worked for FIFA, the English Premier League, Formula 1, New Zealand Cricket and Cricket Australia.

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