SCHAUMBURG -- 3-D Exhibits and Hill's Pet Nutrition were awarded an Exhibitor Sizzle Award for Hill's Pet Nutrition's integrated trade show exhibit marketing campaign at Veterinary Meeting & Expo 2019.
Hill's mission was to launch its new Hill's to Home food delivery service by integrating program messaging into as many aspects of its presence at VMX as possible. The judges' accolades confirm that Hill's mission was accomplished on all fronts. The trade show integration of the Hill's to Home campaign drove traffic to the exhibit through preshow emails, conference bag inserts, and a memorable opening ceremony sponsorship. Hill's also sponsored show floor golf carts and cleverly conveyed their message with the statement, "Let Hill's Deliver."
The campaign successfully introduced Hill's to Home and communicated the program's benefits to veterinarians through different booth activities, including a Jeopardy-style Quiz Bowl. A comfortable seating area resembled a living room and allowed for additional education, conversation, and Hill's to Home program sign-ups -- one of the ultimate goals of this campaign.