VERNON HILLS -- American craft beer bar franchise Beerhead Bar & Eatery recently debuted an updated concept design at 1270 S. Milwaukee Ave., Vernon Hills location.
Formerly known as The Beer Market, Beerhead in Vernon Hills underwent changes in addition to its name, including a new logo, color scheme, interior decor, seating changes and the addition of a kitchen. The transition is part of the company's revitalization strategy as it enters its next phase of growth throughout the Midwest.
In a relaxed, fun atmosphere, Beerhead aims to expose guests to a seemingly infinite world of new craft beers and spirits from around the world, served by trained and knowledgeable staff. There are nearly 500 brands of beer and other beverage choices available, including local favorites like Tighthead, Lake Bluff or Ten Ninety Brewery.
"For the past five years we've been warmly received here in Vernon Hills and the redesign of this original store marks a turning point for the future of Beerhead," said partner Steve Burton. "Staying true to our warm, entertaining environment, we look forward to further serving guests with our simple, high-quality food."
With the kitchen addition, Beerhead will feature a lunch and dinner menu featuring MYO Avocado Toast, specialty pizzas, the brand's signature Barbarian pretzel and desserts. Brunch will also be available on Saturdays and Sundays and will offer menu items like chicken & waffles, breakfast pizza and drink specials.
Beerhead currently has seven locations and is expanding in craft beer rich regions of the Midwest including Illinois, Michigan, Indiana, Wisconsin, Ohio, Pennsylvania and surrounding areas. The brand estimates it will open 30 stores over the next three to four years.
Beerhead in Vernon Hills is open Monday through Wednesday 11 a.m. to midnight, Thursday and Friday 11 a.m. to 1 a.m., Saturday 11 a.m. to 2 a.m. and Sunday 11 a.m. to midnight. To contact the store, call (847) 955-1900 or visit their website. Additional information regarding franchising opportunities with Beerhead can be found here.