Lincolnshire serial entrepreneur Marcus Lemonis and the host of CNBC's reality TV show "The Profit" said Wednesday that he plans to buy Erehwon Mountain Outfitter, a Midwest specialty retailer of outdoor gear and apparel.
Lemonis, CEO of Camping World Holdings in Lincolnshire, said the acquisition of Erehwon Mountain Outfitter is further progression in Camping World's commitment to an omnichannel approach to penetrating the outdoor lifestyle market. Erehwon specializes in outdoor clothing and gear in the Midwest with locations in Kildeer, Bannockburn, Naperville and its flagship location in Glendale, Wisconsin, near Milwaukee.
"Our company is diligently creating segments within the outdoor space that allows for clear focus and growth," Lemonis said.
Over the past nine months, Camping World Holdings has acquired a number of larger, well-known companies, including certain assets of Gander Mountain, a retailer of hunting, fishing, camping, and outdoor gear; Overton's, a boating and marine accessories retailer; TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear; Uncle Dan's, an outdoor gear and apparel shop, and W82 (formerly Windward Boardshop), a specialty store featuring snowboards, longboards, skateboards, outerwear, swimwear and accessories.
The combination of these retailers and their e-commerce platforms provides Camping World with a strong foundation in the outdoor lifestyle market from which to continue building and serving the outdoor enthusiast, Lemonis said.
"Erehwon has a history of being a top player in the outdoor market since 1972. This acquisition strengthens Camping World Holding's efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business," Lemonis added.