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updated: 1/24/2019 1:56 PM

Mondelez joins recycling initiative

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DEERFIELD -- Mondelez International said it has joined the Loop initiative, founded by recycling leader TerraCycle, which aims to tackle packaging waste with a new subscription-based model for distributing consumer goods to homes in reusable containers.

Loop will allow European consumers to order Mondelez's Milka biscuits through an online subscription, which will deliver the product in customized stainless steel containers that are collected, cleaned and refilled.

"We are proud to be part of the Loop initiative with our iconic Milka brand, building on its strong commitment to sustainability and well-being and delivering on the brand's purpose of "making the world a more tender place"," said Debora Koyama, Chief Marketing Officer of Mondelez Europe.

The initiative underscores Mondelez' commitment to sustainable consumption and belief in promoting a circular economy. The company aims to make 100 percent of its packaging globally recyclable by 2025.