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Attracting prospective commercial tenants with virtual staging

When attracting prospective tenants for apartments or commercial office space, it's important for property managers and commercial property owners to deploy high tech tools to help prospects imagine their work or personal lives in their next space.

The hottest tool? Virtual Staging, which combines photography and technology to up the "wow" factor in marketing properties. The foundation of this powerful tool is using beautiful professional photography that best shows off a space that is used in all marketing communications.

In residential real estate, Virtual Staging has been successfully leveraged to help real estate professionals virtually enhance listing photographs, allowing buyers to picture themselves in their next home. It's been gaining in popularity on the commercial side as well, with VHT Studios (the nation's largest real estate photography company) seeing a 166% year-over-year increase in the amount of virtually staged commercial properties in 2019.

Making vacant units more inviting

Many commercial real estate pros struggle with how best to market a vacant unit, whether it's in an already established building or part of a new development.

Because the functionality of office space varies widely and taste is so individualized, it's easier to appeal to a broader group of tenants with Virtual Staging.

It enables owners to present a variety of styles or room functions for the same unit, helping answer common property seekers' questions like "How will I make this space more functional? Where will the equipment and/or furniture go? How will it all fit?"

Virtual Staging's versatility makes it easy for apartment building owners to deploy the latest trends when staging model units for renting, keeping in mind a room's overall size and layout. Too much furniture in smaller apartments can make it look crowded and uninviting for prospects, and Virtual Staging can help solve that problem.

Making an occupied apartment more appealing

This convenient tool saves time, money and headaches for property managers and owners when leasing space in buildings that are at capacity. Here Virtual Staging allows an occupied unit to be staged for marketing without having to wait for a unit to become available.

This helps owners maximize their bottom lines while still maintaining the ability to successfully market properties.

Owners also avoid the costs of traditional staging and the rental fees required to furnish a vacant unit. With Virtual Staging, commercial real estate pros can digitally replace dated décor and furnishings, remove wallpaper, repaint walls, and eliminate surface clutter - giving rooms a makeover.

Enhance the online property search experience

Today, Virtually Staging commercial office space or rental apartments is more important than ever. Adding pizzazz to listings with Virtual Staging enhances the online experience for those searching for properties and offers an unforgettable welcome to the digital front door.

• Brian Balduf is founder and CEO of VHT Studios in Rosemont. To learn more, visit www.vht.com.

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