CICERO -- Broadwind Energy announced that it has rebranded to Broadwind.
The rebranding campaign, which includes a new logo and positioning, followed by an updated website, introduces the new Broadwind as a proven diversified precision manufacturer of specialized components and solutions serving global industries. Consistent with the broader corporate rebranding initiative, the company's process systems segment, which includes Red Wolf Co., has been renamed Broadwind Industrial Solutions, while the towers and heavy fabrications segment has been renamed Broadwind Heavy Fabrications.
"Broadwind has grown to become a recognized leader within the precision manufacturing space, one whose proven technical expertise and turnkey solutions have application across a wide range of global industries," stated Stephanie Kushner, CEO of Broadwind. "The rebranding is intended to better inform key stakeholders on how our business mix has evolved with time, while clearly defining who we are and how we win in the markets we serve."
The rebranding campaign includes the tagline "Think Big," which reflects the company's deep technical expertise, unwavering commitment to its customers, creative approach to complex problem-solving and the large-scale components manufactured by the Company. Broadwind provides a complete solution to its customers, from engineering, design and fabrication to supply chain solutions and kitting.