SCHILLER PARK -- Global event production company PSAV said it will consolidate its portfolio of companies under a new master brand, to be named Encore.
Under the Encore name, the new brand will be launched later this summer with a new brand identity. The migration of companies will begin with Freeman AV Canada, which will adopt the new brand name on March 31. Freeman AV Canada was included in the Encore acquisition by PSAV last year.
The company has built a portfolio of event experience firms with the acquisitions of Encore Event Technologies and other leading brands such as Hargrove, Hawthorn, KFP, FMAV and Eclipse. The move will unify the brands to more accurately depict the combined companies' industry leadership, end-to-end event capabilities, and service excellence.
"Encore is a strong brand in our family of companies and adoption of its name will better reflect the full suite of event capabilities we provide," said Mike McIlwain, CEO. "Together, the brands in our portfolio provide creative, production, advanced technology and staging services to customers all around the world. We are very excited to begin this transition that strongly supports our mission to connect and inspire audiences."