ELGIN -- Fisher Nuts is celebrating its 100th brand anniversary, according to manufacturer John B. Sanfilippo & Son.
The iconic nut brand started in 1920 when Sam Fisher, an immigrant from Russia, first developed a line of salted in-shell peanuts in St. Paul, Minnesota. Stationed in France during World War I, Fisher became fascinated by the local French farmers salting in-shell peanuts in their farmyards, which inspired him to experiment after the war. The Fisher nut business launched with his success, and quickly became a consumer favorite, being sold in ballparks throughout the United States.
From honey-roasted nuts and reduced sodium nuts to innovations in packaging, Fisher nuts has pioneered many firsts. In 2011, Fisher nuts introduced its "Freshness Seal" resealable stand-up bag to help consumers keep their nuts fresh after opening, and its "Freshness You Can See" clear plastic cans the following year. More recently, Fisher became the first national brand to launch a full line of nuts that are oven roasted and never fried in oil.
"We are a brand that prides itself on innovation and providing our consumers with better-for-you options," said Howard Brandeisky, senior vice president, global marketing & customer solutions for John B. Sanfilippo & Son brands.