The DuPage Convention & Visitors Bureau has partnered with eight other tourism organizations to launch a summer campaign to encourage travel to and around northeastern Illinois. The Visit Chicagoland campaign, themed The Only Thing Missing Is You, is designed to promote awareness and generate interest in luring visitors back to the region's many sights and experiences.
"Right now, it's all about successfully commanding attention in Illinois' lucrative leisure market as summer nears," said Beth Marchetti, DCVB executive director. "This campaign delivers on every level. It achieves significant reach, is fun and attractive to the consumer, and elevates the state's biggest revenue generators -- including Chicago and DuPage, one and two respectfully -- which is essential for greater recovery."
Through this collaboration of regional leaders, the new leisure tourism campaign highlights local attractions and businesses within a one-hour drive of downtown Chicago. Visit Chicagoland reintroduces the Chicago metropolitan area as a welcoming, thriving destination and a region that is open for business.
"Our region is home to a range of attractions, from downtown Chicago to exciting destinations throughout the greater metropolitan area," said Kevin Wallace, the Metropolitan Mayors Caucus board chairman. "We are thrilled to see the Visit Chicagoland campaign promote this diversity. As we safely reopen, we look forward to welcoming back visitors and residents to enjoy all that northeastern Illinois has to offer."
The initial campaign will run May through August. This initiative is the result of the Regional Economic Recovery Task Force, a group convened by the Chicago Metropolitan Agency for Planning to identify strategies that support a strong recovery.
"The Visit Chicagoland campaign is a unique collaboration of regional partners to showcase community assets in every corner of northeastern Illinois," said Erin Aleman, executive director of the Chicago Metropolitan Agency for Planning. "It is just the beginning of our collective work to encourage a safe return to travel and build back a stronger region."
The Regional Economic Recovery Task Force was convened in 2020 at the request of the region's seven county board chairs and the city of Chicago. It is co-chaired by Aleman and Paul Goodrich, who represents Chicago's COVID-19 Recovery Task Force and Choose Chicago.