Zebra Technologies extends its deal with college football bowl game

LINCOLNSHIRE - Zebra Technologies Tuesday said it has extended its partnership through 2024 with the Reese's Senior Bowl.

The 73rd annual Reese's Senior Bowl takes place Feb. 5, 2022, at Hancock Whitney Stadium on the campus of the University of South Alabama in Mobile, Alabama. It will air live on NFL Network.

As part of the exclusive partnership, Zebra will continue providing its player and ball tracking technology to deliver important player performance insights for the practices leading up to the game and the game itself.

A new element of the exclusive partnership in 2022 will be Zebra's presentation of several offensive and defensive player performance awards across categories, using the technology to determine fastest player, most distance traveled, most max accelerations, longest pass, highest velocity pass, highest spin rate pass, highest punt and more.

"Zebra Technologies is thrilled to continue its relationship with the Reese's Senior Bowl to provide the data and performance metrics necessary for NFL coaches, scouts and general managers to evaluate prospective NFL talent," said John Pollard, vice president, Business Development, Zebra Sports.

In addition to providing the Senior Bowl with player and football tracking technology, it will offer additional services such as credentialing and other game week enhancements to further improve the experience for fans and attendees, the company said.