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posted: 9/9/2021 3:01 PM

Suburban company addresses eldercare caregiver crisis

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NORTHBROOK -- Homethrive, which offers an online service for family elder caregiving, said the Michigan Manufacturers Association will offer its nearly 1,700 members and their employees access to the platform.

Through Homethrive, MMA members and their aging loved ones will have access to support and information intended to assist aging adults living at home and their working loved ones who support them.

Homethrive is the high-touch, high-tech platform providing digital coaching, guidance, human support services for the aging and a community experience, the company said. Homethrive improves outcomes and lowers costs for aging adults living at home and reduces the work, worry and stress on family caregivers, the Northbrook-based company said.

Guided by its personalized platform and algorithms, Homethrive provides 24/7 digital and human concierge services and expert coaching from certified Homethrive social workers. The Homethrive program is available nationally and offered primarily through insurance companies and as an employee benefit through employers.

"As our population ages and this caregiving crisis grows, the need to help employees who are caring for aging loved ones becomes more and more acute," said John J. Walsh, president and CEO of the MMA. "We are pleased to partner with Homethrive to offer an innovative solution that will strengthen the manufacturing workforce and the ability of our industry to grow and compete."