Northridge Group releases mobile photo study

ROSEMONT - New data from the Northridge Group confirms mobile phone users are much more likely to get a new phone than to switch carriers.

While 49% of survey respondents reported having an Apple iPhone, among Gen Z respondents (the generation born between 1995 and 2005), the number grew to 70%, a figure that should concern other mobile phone manufacturers. The next closest device competitor, Samsung, managed to capture 29% of the total mobile phone market, according to the report.

Verizon, AT&T and T-Mobile/Sprint dominate as carriers. More than one quarter of respondents (26%) named market leader Verizon as their carrier, followed closely by 23% of respondents selecting AT&T, and 21% of respondents identifying T-Mobile/Sprint as their carrier of choice.

"The overwhelming majority of mobile users (89%) are currently satisfied with their carriers," says Jeff Quinn, managing principal at The Northridge Group. "Eventually, however, there may be a gap between the high consumer expectations for 5G performance that our findings point to and the ability of carriers to keep pace with those expectations. This will likely be the biggest risk to carrier satisfaction over the next three years."

Rosemont-based Northridge Group is a growing management consulting firm with deep experience in the telecommunications industry. It specializes in customer experience and operational initiatives, utilizing advanced data analytics and business process redesign to deliver measurable outcomes for major corporations and government clients.