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Marketing

TikTok marketers chase billions of views in uncharted terrain

Sarah Frier and Kurt Wagner
Mar 7, 2020 6:07 AM - Numbers that high are gratifying for marketing executives justifying their experiments on a relatively new social platform, without much other data to go on and few ways to target their messages to a tailored audience.
PSAV to consolidate businesses, rebrand as Encore

Mar 6, 2020 8:45 AM - Global event production company PSAV said it will consolidate its portfolio of companies under a new master brand, to be named Encore.
Chamber group sets Spring Fling Night Out

Feb 28, 2020 10:33 AM - The Barrington Area Chamber of Commerce Women's Biz Net will host a Spring Fling Girls Night Out from 5-7 p.m. March 19 at McGonigal's Pub, 105 S. Cook St., Barrington.
Lake Zurich chamber hosts Everything Expo

Feb 24, 2020 11:21 AM - The LZ Area Chamber of Commerce will be host its annual Everything Expo from 9 a.m.-2 p.m. Saturday at Concorde Banquets, 20922 N. Rand Road, Kildeer.
Wendy's mascot may look sweet, but on Twitter she's a mean girl

Emily Heil
Feb 22, 2020 6:18 AM - Wendy's mascot -- that red-haired, pig-tailed, freckle-cheeked girl -- might look sweet. But the fast-food chain's tweets, accompanied by an image of her grinning face, are anything but.
Exhibitors sought for Orland Park chamber's Women's Luncheon

Feb 20, 2020 1:00 AM - The Orland Park Area Chamber of Commerce is now taking reservations for vendors at their annual Women's Networking Luncheon, scheduled this year from 10 a.m.-1:30 p.m. April 23 Chicago Gaelic Park, 6119 W. 147th St., Oak Forest.
Arlington Heights looks to 'refresh' logo, marketing; will a horse still be featured?

By Christopher Placek
Feb 19, 2020 5:30 AM - Arlington Heights won't do a full-scale rebranding in concert with its ongoing Discover Arlington marketing campaign, but officials still plan to do a less-costly "refreshing" aimed at creating a consistent logo and tagline.
Chamber honors businesses at annual awards night

Feb 4, 2020 9:41 AM - The Lake Zurich Area Chamber of Commerce recently commemorated members with an annual appreciation and awards night.
You've got snail mail: Targeted online ads are now following you home

By Heather Kelly
Feb 1, 2020 6:00 AM - As people become numb to targeted digital ads that follow them across social media and into their email inboxes, some high-tech marketers are turning to a surprisingly old-school approach to cut through the noise: snail mail.
Registration open for Network to Success luncheon

Jan 31, 2020 10:01 AM - Registration is now open for the Barrington Area Chamber of Commerce Network to Success Scramble Luncheon from 11:30 a.m.-2 p.m. Feb. 20 at Makray Memorial Golf Club, 1010 S. Northwest Hwy. in Barrington.

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