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Spotify's newest pitch to labels and musicians: Now You Pay Us
Mar 7, 2020 6:00 AM
Spotify Technology revived the music business. Now it wants the industry to return the favor.
TikTok marketers chase billions of views in uncharted terrain
Sarah Frier and Kurt Wagner
Mar 7, 2020 6:07 AM
Numbers that high are gratifying for marketing executives justifying their experiments on a relatively new social platform, without much other data to go on and few ways to target their messages to a tailored audience.
PSAV to consolidate businesses, rebrand as Encore
Mar 6, 2020 8:45 AM
Global event production company PSAV said it will consolidate its portfolio of companies under a new master brand, to be named Encore.
Chamber group sets Spring Fling Night Out
Feb 28, 2020 10:33 AM
The Barrington Area Chamber of Commerce Women's Biz Net will host a Spring Fling Girls Night Out from 5-7 p.m. March 19 at McGonigal's Pub, 105 S. Cook St., Barrington.
Lake Zurich chamber hosts Everything Expo
Feb 24, 2020 11:21 AM
The LZ Area Chamber of Commerce will be host its annual Everything Expo from 9 a.m.-2 p.m. Saturday at Concorde Banquets, 20922 N. Rand Road, Kildeer.
Wendy's mascot may look sweet, but on Twitter she's a mean girl
Feb 22, 2020 6:18 AM
Wendy's mascot -- that red-haired, pig-tailed, freckle-cheeked girl -- might look sweet. But the fast-food chain's tweets, accompanied by an image of her grinning face, are anything but.
Exhibitors sought for Orland Park chamber's Women's Luncheon
Feb 20, 2020 1:00 AM
The Orland Park Area Chamber of Commerce is now taking reservations for vendors at their annual Women's Networking Luncheon, scheduled this year from 10 a.m.-1:30 p.m. April 23 Chicago Gaelic Park, 6119 W. 147th St., Oak Forest.
Arlington Heights looks to 'refresh' logo, marketing; will a horse still be featured?
By Christopher Placek
Feb 19, 2020 5:30 AM
Arlington Heights won't do a full-scale rebranding in concert with its ongoing Discover Arlington marketing campaign, but officials still plan to do a less-costly "refreshing" aimed at creating a consistent logo and tagline.
Chamber honors businesses at annual awards night
Feb 4, 2020 9:41 AM
The Lake Zurich Area Chamber of Commerce recently commemorated members with an annual appreciation and awards night.
You've got snail mail: Targeted online ads are now following you home
By Heather Kelly
Feb 1, 2020 6:00 AM
As people become numb to targeted digital ads that follow them across social media and into their email inboxes, some high-tech marketers are turning to a surprisingly old-school approach to cut through the noise: snail mail.
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