McHenry County College is offering two new marketing courses in spring 2022. Both classes will focus on effective, modern tools marketers and business owners can use to share their message and better engage with their audiences.
"Paid Advertising in Social Media" is an eight-week online course that will explore paid advertising opportunities using major social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google. Students will learn to develop targeted advertising strategies and campaigns, utilize pixels and other tools to retarget select audience members, and optimize for increased reach and conversion. The curriculum will also explore backend platforms and tools available to business profiles, best practices for effective ad design, and methods for analyzing ad results. The class will be offered Jan. 18 -- March 11, 2022.
"Messenger (Chat) Marketing" is another eight-week online class that will be offered March 14 -- May 13, 2022. Messenger marketing is a modern strategy that uses mobile chat apps to automate conversations between businesses and customers using the Facebook Messenger platform. Students will be introduced to a variety of apps that can interface with the platform and will learn the capabilities of the apps, strategies to attract and engage subscribers, best practices for bot development, and opportunities to build a brand, drive traffic, and provide value. By the end of the course, students will build a bot within the messenger platform.
"No matter what your business, getting the word out, connecting with your audience, and making sure they can find you is essential to overall success," said Sherry Ridge, who leads the Marketing and Business departments at MCC. "This class is great for students working or interested in social media marketing, and will help them increase their skill level as they learn to successfully implement and measure social media marketing campaigns."
The courses are considered electives that can count toward a number of Marketing/Business degrees or certificates at MCC. They are open to any student regardless of major.
General registration for spring 2022 classes opens in early November.
For information on MCC's marketing programs, visit www.mchenry.edu/marketing.