DuPage CVB wins national award for TV commercial

OAK BROOK — The DuPage Convention and Visitors Bureau has been honored with a Telly Award in partnership with Yellow Dog Productions for their Dining in DuPage commercial.

The production is the first DuPage CVB television commercial to win an award, marking a shift in the organization's marketing strategy. The bronze-winning commercial is a fast-paced showcase of food, beverage, and dining options in DuPage County. The commercial captures the diversity of choices in the county ranging from local breweries and farmers markets to upscale dining experiences with top-notch chefs. The commercial ran during WTTW's popular “Check Please” program.

“We have such a small team, and yet manage to get so much accomplished,” said Executive Director Beth Marchetti. “This commercial was the collaborative efforts of our staff as well as participating members of our community, and we couldn't be more proud.

“It truly showcases our commitment to supporting local businesses, and to embracing the strong diversity in DuPage dining.”

The DuPage CVB is the official marketing arm of DuPage County and is dedicated to attracting visitors to the county and promoting local attractions and businesses. Starting with this television spot, the organization has embarked on a plan to promote more narrative and informational content across digital and print platforms. Previously, its marketing strategy focused on event promotion; the new content marketing strategy will have a storytelling bent in order to better promote the many diverse communities in DuPage County.