Design Resource Center hires Ertel as brand strategy director

Design Resource Center in Naperville has hired Chris Ertel as director of brand strategy.

He brings more than 15 years of experience working with global CPG brands, service brands, retail companies and B2B suppliers. Before joining DRC, Ertel worked at Bluedog Design as a senior brand consultant and strategist. He also spent time at Kaleidoscope and Landor, where he helped brands of various sizes across an array of sectors find their voice and grow their influence.

"Chris is passionately consumer-centric; using all available methods to develop understanding, empathy and intuition into the consumer and brand. His ability to translate strategy into the creative product will provide new opportunities for our clients branding and innovation efforts," says DRC Partner John Norman.