CD One Price Cleaners adds three to corporate staff

CD One Price Cleaners, based in Westchester, has expanded its franchise operations team to support the growth of the company with six new corporate positions, including newly appointed management positions in customer experience, marketing and research and development.

Jonathon Reckles has been hired as director of marketing. Reckles brings marketing strategy and customer acquisition experience, having served in multiple marketing leadership roles for the 1,700-unit chain of Sears and Kmart retail stores, most recently as director of brand and marketing strategy. Reckles previously founded an e-commerce retailer and successfully negotiated the company's acquisition in 2010 and worked in various corporate functions for The Walt Disney Company.

Nisha Karimi has been named to the newly created position of manager of customer experience. Karimi has worked in her family's dry cleaning business since its founding in 2001. She began her career handling events, accounting, customer service and other duties for CD One Price and as the company grew, developed new strategies to ensure customer engagement. Previously, she served as a department manager for Macy's.

Daniel Fitzgerald has been promoted to the newly created role of research and development strategist. Fitzgerald joined CD One as training manager in 2015 with 15 years of experience in training, instructional design, process improvement, and new project support. He has broad experience as a consultant and custom training developer, serving clients in manufacturing, automotive repair, risk management and government. Previously, he was employed by Walgreens where he was responsible for researching and implementing improvements to HR, retail, and inventory management processes in over 5,000 stores.

"Our business is, and always will be about providing our customers with an outstanding experience in our stores, and through our new services such as clean & fold laundry," said Rafiq Karimi, founder of the 36 unit dry cleaning chain in four states. "As such, it's imperative that we expand our team in order to better communicate our value proposition and offerings, focus on understanding what our customers need, and providing superior service at all touchpoints."