SCHAUMBURG -- 3D Exhibits and client Merck Animal Health took top honors in the 2019 VETTY Awards, winning Best of Show in the Tradeshow Experience category.
The team earned the award for Merck's trade show exhibit program at Veterinary Meeting and Expo 2018. The exhibit also won Gold VETTYs in the Tradeshow Graphics and Tradeshow Booth categories.
Merck also won VETTY Awards in 24 other marketing categories, bringing its 2019 VETTY win total to 27. The VETTYs are an animal health marketing awards competition sponsored by The North American Veterinary Community (NAVC).
Together, Merck and 3D Exhibits created a simple, elegant, and unique structure that stood out on the show floor and gave Merck a commanding presence that reinforced their status as a leading animal health company. The exhibit's flowing design, organic shapes, subtle textures and warm ambience resulted in a look and feel that simultaneously spoke to scientific sophistication and innovation -- while remaining accessible, approachable, and welcoming.
The exhibit also increased awareness of Merck's Bravecto and Nobivac products through interactive activities that included a trivia game and a product information station.