Baxter & Woodman appoints MacCallum marketing manager

Baxter & Woodman, Inc. of Crystal Lake announced the appointment of Joanna MacCallum, CPSM to marketing manager. MacCallum will be responsible for overseeing the firm's marketing programs and policies. She will manage the marketing team's proposal efforts and workflow, ensuring that the team achieves both short and long-term objectives.

MacCallum has 6 years of experience collaborating with engineering technical experts to develop and distribute persuasive marketing proposals to public agencies. She has also managed public relations efforts for several of the firm's large-scale projects.

MacCallum holds a Bachelor of Arts in Communication from Concordia University Chicago and joined Baxter & Woodman in 2013. She recently earned her Certified Professional Services Marketer Certification from the Society for Marketing Professional Services.

"Joanna's strong background and extensive experience will elevate our efforts promoting the benefits that Baxter & Woodman has to offer to our clients to the next level." said Deborah Finn, executive vice president and chief marketing officer.