SKOKIE -- Jelmar LLC, the maker of household cleaning products including CLR and Tarn-X brands, has named MARC USA its new marketing agency of record after a 51-year relationship with Eicoff.
MARC USA will lead strategy and management of all creative development, media planning and buying, digital, social and website work.
"Jelmar's partnership with Eicoff has been incredibly valuable over our long history as we've grown and entered new markets and product categories," said Alison Gutterman, Jelmar CEO and President. "Looking toward the future, we are excited and inspired to be putting our marketing efforts in the hands of MARC USA. We believe they will help us achieve continued growth and success in our next phase."
The decision to partner with MARC USA represents the company's goal to ultimately build its core CLR brand into a leading powerhouse cleaning brand and bring it into the homes of more consumers across the nation. With its audiences continually evolving,
MARC USA is a mid-size, integrated, full-service marketing agency with strong consumer packaged goods knowledge and experience. They are known for bringing strategic thought leadership to challenger brands to help them compete effectively and efficiently.