Savant unveils new 'Wise Counsel' brand

Savant Wealth Management - formerly Savant Capital Management - has unveiled its "Wise Counsel" rebrand that includes a new company logo, color palette, website, name change, and tagline.

The name evolved from "Savant Capital Management" to "Savant Wealth Management" to better describe the comprehensive wealth management services it provides. The new brand communicates Savant's wise counsel as one that is approachable and offers an evidence based and common-sense approach to wealth management. Wise counsel comes from its collective education, experience, wisdom, and spirit of Team Savant.

"In an industry where everyone calls themselves a financial adviser it's hard for clients to know who is really in their corner, and who is truly unbiased. Today's clients are looking for wise counsel," said Brent Brodeski, CEO of Savant. "We believe Savant's Wise Counsel brand will point investors toward a firm that is truly on their side every step of the way."

Headquartered in Rockford, Savant has suburban offices in Downers Grove, Hoffman Estates, Lincolnshire, Naperville, Peoria, St. Charles and Wilmette,