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posted: 2/2/2021 12:59 PM

Automotive advertising agencies join forces

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SCHAUMBURG -- Pinnacle Advertising and Marketing Group, headquartered in Schaumburg, and RealWorld Marketing, headquartered in Scottsdale, Arizona, have created a dedicated division within Pinnacle that will become one of the nation's largest agencies dedicated to the Honda and Acura brands.

"We are very excited about this merger in that it offers our clients significantly greater resources, depth of talent and expertise," said Michael Magnusson, Pinnacle Advertising's founder and CEO. "We have a very strong focus on where the automotive retail business is moving and the demands it puts on agencies to innovate and evolve."

The headquarters of Pinnacle's Honda and Acura division will be located in Scottsdale and will employ staff members in other parts of the country, including Chicago, as the new division will maintain field offices across the country to offer local client service, Pinnacle said. The management team will be a blend of existing leadership from both organizations.

Now with more than 40 Honda and Acura dealer associations and national clients including WeatherTech and Camping World, this merger will bring agency media billings north of $300 million this coming year, the company said.